Beyond Label Print

How to design a beer label: the ultimate guide for craft brewers

As we known, first impressions count, for your beer, the labels is more important. Now, it's time to take your passion to the next level... but convincing customers to try your branded brewing beer is a lot harder than price and tasty. So you are going to need powerful brewing beer label printing.

Before printing your perfect craft beer labels, we are going to talk specifically about how to create impressed craft beer labels. Here is the guidance to outlines everything you need to do and noticed:

• Analysis and figure out your brewing beer's brand positioning
• Beer labels for bottles or cans
• Think about your beer label's colors.
• Label shape and size
• Letter press
• Design Style and Brand image
• Words for size, fonts, position
• Think outside if your beer labels fit to the bottles

Analysis and figure out your brewing beer's brand positioning

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Before you get into the fun part of designing your beer labels, you need to know 3 keys questions:

1. What is your products?
2. Who is your target customers?
3. How can they buy your beers?

First, you need to know what you are selling. What product is it? Why should people choose your brewing beers? How tasty of your beers? All of them are for developing the personality of your brand positioning, also you need to show up through your beer labels designs.

Next, Brand is a promise to the interests of customers, but who will be your target customers?

According to Market Segmentation Variables, it can be classify your potential customers into different group:

1. Demographic

• Sex
• Age
• Income
• Nations
• ......

1. Geographic

• Location for house
• Location for work
• Location for relax

1. Behavioral

• Living habits
• Brand Loyalty
• how to use it
• ....

1. Psychographic

• Personality
• Mental
• Values
• ...

So the truth is that your beer will be better if you stop trying to satisfy everyone and focus on meeting the needs of and select grou

Cans vs. Bottles: Beer's Greatest Debate Ends Here

Before heading to design your beer label, the first thing is to resolve that beer's debate: Cans VS Bottles. That's a worthy topic of its debate.

From a design and marketing perspective, knowing your beer brands very well, for personality and target potentional customers, will be great helpful to open the market.

Here are some comparison between Cans and Bottles, you can follow the step in round-for-round analogy.

• Protection of Beer

Demage from wavelengths of light, heat, oxygen...

• Weight and protability
• Environmental impact
• Traditional brewing techniques

Think about your beer label's colors

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Knowing your brand is a good start, but it's just the first step. Now you have to convert the personality into your brand indentity.

The element design, the best communicating with the customers, is colors. For example, the listed color for mentary glance:

• Red – Passionate, bold, playful
• Orange – Energetic, invigorating, enthusiastic
• Yellow – Joyful, optimistic, highly visible
• Green – Nurturing, safe, strongly associated with different factors (money, nature, etc.)
• Blue – Trustworthy, serious, confident
• Purple – Creative, successful, wise
• Pink – Youthful, loving, feminine
• Brown – Reliable, rugged, masculine
• White – Clean, pure, innocent
• Grey – Mature, accessible, versatile
• Black – Authoritative, luxurious, elegant 

Label shape and size

 The size and shapes are one of the most important consideration specific to beer label printing company.

 Label shapes: you can make traditional shape, or something custom die cut shape, separate labels for the neck, front, back. And your beer label can be customized into any kinds of shape. Just need to fit to the bottles or cans.

 Size: Standard beer bottle label sizes are 2.75” x 4.25”, 3.25” x 4” and 5” x 2.”

 To make these decisions, you’ll want to start with your budget and then determine what’s important. Standard beer bottle label sizes are 2.75” x 4.25”, 3.25” x 4” and 5” x 2.”

 Make sure you have this all figured out before you start designing so everything goes together!

 Letterpress

Like colors, the letter fonts,photos, wording you choose communicate a lot about your branded brewing beer.Insert your beer label detail into right place,will be more easier to be able to read your name so they can get the informaton and remember you.And help them to make an informed purchasing decision.

 Design Style and Brand image

Traditional style beer labels have a traditional style: one attractive color, large name and some texture images to met with customers' interest. With the rise of brewing craft beer, the beer labels have become an art. So the style and images should be dicated by your target customers. For example, while targeting younger customers, you might have the labels to beexperimental flavors.

Words for size, fonts, position

Your brewing craft beer labels are not the only way to communicate with the buyers. As mentioned, if you want to reach out to your customers, then list out the best keywords to your beer describition, and make adjustment on the font size, outlines, and position.

Here is the list of some

· Adventurous

· Aged

· American

· Artisanal

· Australian

· Barrel

· Belgian

· Bitter

· Black

· Blonde

Think outside the bottle

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When it comes to design, it's not just the label, but the packaging. Looking around the bottles, you have to decide if the beer labels get suitable to your bottles or cans. The alternative is worse: if your packaging and individual labels don't match, it makes your brand looks unprofessional.

Find the right designer

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Get to find professional brewing beer labels designers, who have rich designing experience. you can hiring a freelancer or crowdsourcing your design through a contest.

Beer label materials and production

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Once you are all settled down, it's time for you to start thinking about printing process. Most beer labels are print on coated paper, chrome bopp, white PE, which are waterproof, cold resistant.

Then you can reach out to a professional adhesive beer labels printing company like Beyond Label, to get prcing and sample-making if possible, so that you can get testing with your beer bottles.